LIE is an acronym of Little Ideas Everyday, an independent graphic design studio based in Kuala Lumpur.

Founded in 2011, LIE works across a diverse range of visual communication projects. Constantly practice and seek for fresh approaches everyday, provide innovative, beautiful solutions for clients, as well as self-initiated projects. Not sticking with the norm or patterns, we believe there’s always room to explore in design.

What We Do:
  • Branding & Identity
  • Print & Publication
  • Curation
  • Illustration
  • Packaging
  • Space/Environment
  • Website Design
Selected Clientele:
  • Asterisk Asia Agency. JPN / MY
  • Bravo Entertainment. CN
  • Converse. CN
  • Carlo Rino. MY
  • Chatime. MY
  • Container Hotel. MY
  • Dasein Academy of Art. MY
  • Dreams Factory. CN
  • Good Vibes Festival. MY
  • OuterEdit. SG
  • Protech Sports. MY
  • SoundScape Records. MY
  • Wondermama. MY
Selected Exhibitions:
  • Creative©ities, Kaohsiung, Taiwan 2014
  • MB-BT SG 2014
  • Designer’s Weekend 2013
  • Makanlah Buah-Buahan Tempatan 2013
  • Shanghai Biennale of Asia Graphic Design 2013
  • KL Design Week 2011
Press & Publications:
  • Juice Magazine, 2014
  • The Tokyo Type Directors Club Annual 2013.
  • Bracket Vol. 5.
    Published by Anonymous, Singapore 2013.
  • Novum Magazine, Germany 2012.
  • Designers Universe.
    Published by Sandu, China 2011.
  • Nice to meet you 2.
    Published by Victionary, Hong Kong 2010.
  • Boxed and Labelled.
    Published by Gestalten, Germany 2009.
  • Asia-Pacific Design No.4.
    Published by Sandu, China 2008.
Driv Loo

Graduated in graphic design & advertising in 2004. Driv had worked with recognizable agencies such as Kinetic Singapore and W+K Shanghai. He is then returned to Kuala Lumpur and founded LIE.

Mag Wong

Born and raised in 1990,
Mag attended Hong Kong Polytechnic University, where she graduated with Bachelor of Art in Communication Design. Mag joined LIE as a partner from 2014-2016.