LIE is an acronym of Little Ideas Everyday, an independent graphic design studio based in Kuala Lumpur.

Founded in 2011, LIE works across a diverse range of visual communication projects. Constantly practice and seek for fresh approaches everyday, provide innovative, beautiful solutions for clients, as well as self-initiated projects. Not sticking with the norm or patterns, we believe there’s always room to explore in design.

What We Do.
  • Brand Identity
  • Art Direction
  • Print & Publication
  • Book Design
  • Curation
  • Illustration
  • Packaging
  • Spatial/Environmental
  • Web Design
Selected Clientele.
  • Asterisk Asia Agency. JPN / MY
  • Bravo Entertainment. CN
  • Converse. CN
  • Carlo Rino. MY
  • Chatime. MY
  • Container Hotel. MY
  • Dasein Academy of Art. MY
  • Dreams Factory. CN
  • Good Vibes Festival. MY
  • Kakigori. MY
  • Kaiju Company. MY
  • KL Architecture Festival. MY
  • Merryfair. MY
  • OuterEdit. SG
  • Protech Sports. MY
  • SoundScape Records. MY
  • Wondermama. MY
Selected Exhibitions.
  • Treasury Preserve at URBANSCAPES, 2016
  • New Vision: Asia Poster Design Exhibition, Kaohsiung, Taiwan 2015
  • Creative©ities, Kaohsiung, Taiwan 2014
  • MB-BT SG 2014
  • Designer’s Weekend 2013
  • Makanlah Buah-Buahan Tempatan 2013
  • Shanghai Biennale of Asia Graphic Design, China 2013
  • KL Design Week 2011
Press & Publications.
  • BranD Magazine Issue 33, 2017
  • Nanyang Business Daily, Malaysia 2017
  • BranD Magazine Issue 26, 2016
  • Juice Magazine, 2014
  • The Tokyo Type Directors Club Annual 2013.
  • Bracket Vol. 5.
    Published by Anonymous, Singapore 2013.
  • Novum Magazine, Germany 2012.
  • Designers Universe.
    Published by Sandu, China 2011.
  • Nice to meet you 2.
    Published by Victionary, Hong Kong 2010.
  • Boxed and Labelled.
    Published by Gestalten, Germany 2009.
  • Asia-Pacific Design No.4.
    Published by Sandu, China 2008.
People
Driv Loo

Driv is the Art Director and resident janitor at LIE. He enjoys exploring ideas through printed matters, and working side-by-side with passionate small businesses.

Seyin Poong

Our Project Coordinator and Writer extraordinaire, the metaphorical “one-leg kick” at LIE. She is often spotted snapping photos of her food. Desserts and coffee make her happy.

© Copyright 2011–2022.
LIE DESIGN & ART DIRECTION.
SITE BY MUSTARD.