LIE is an acronym of Little Ideas Everyday, an independent graphic design studio based in Kuala Lumpur.

Founded in 2011, LIE works across a diverse range of visual communication projects. Constantly practice and seek for fresh approaches everyday, provide innovative, beautiful solutions for clients, as well as self-initiated projects. Not sticking with the norm or patterns, we believe there’s always room to explore in design.

What We Do.
  • Brand Identity
  • Art Direction
  • Print & Publication
  • Book Design
  • Curation
  • Illustration
  • Packaging
  • Spatial/Environmental
  • Web Design
Selected Clientele.
  • Asterisk Asia Agency. JPN / MY
  • Bravo Entertainment. CN
  • Converse. CN
  • Carlo Rino. MY
  • Chatime. MY
  • Container Hotel. MY
  • Dasein Academy of Art. MY
  • Dreams Factory. CN
  • Good Vibes Festival. MY
  • Kakigori. MY
  • Kaiju Company. MY
  • KL Architecture Festival. MY
  • Merryfair. MY
  • OuterEdit. SG
  • Protech Sports. MY
  • SoundScape Records. MY
  • Wondermama. MY
Selected Exhibitions.
  • Treasury Preserve at URBANSCAPES, 2016
  • New Vision: Asia Poster Design Exhibition, Kaohsiung, Taiwan 2015
  • Creative©ities, Kaohsiung, Taiwan 2014
  • MB-BT SG 2014
  • Designer’s Weekend 2013
  • Makanlah Buah-Buahan Tempatan 2013
  • Shanghai Biennale of Asia Graphic Design, China 2013
  • KL Design Week 2011
Press & Publications.
  • BranD Magazine Issue 33, 2017
  • Nanyang Business Daily, Malaysia 2017
  • BranD Magazine Issue 26, 2016
  • Juice Magazine, 2014
  • The Tokyo Type Directors Club Annual 2013.
  • Bracket Vol. 5.
    Published by Anonymous, Singapore 2013.
  • Novum Magazine, Germany 2012.
  • Designers Universe.
    Published by Sandu, China 2011.
  • Nice to meet you 2.
    Published by Victionary, Hong Kong 2010.
  • Boxed and Labelled.
    Published by Gestalten, Germany 2009.
  • Asia-Pacific Design No.4.
    Published by Sandu, China 2008.
Driv Loo

Graduated in graphic design & advertising in 2004. Driv had worked with recognizable agencies such as Kinetic Singapore and W+K Shanghai. He is then returned to Kuala Lumpur and founded LIE.

Nick Hoong

Graduated from Dasein Academy of Art in 2017. Nick is a young passionate graphic designer who currently working at LIE in order to find his own footsteps to excel in this industry.

Wennie Yeow

Born in Kuala Lumpur in 1993. After graduating from advertising & graphic design at The One Academy of Art in 2016, she joined LIE as a graphic designer in 2017.